What needs to rank a website in search engines? Backlinks, Crawlability, SSL, or Speed?

PageRank is the primary name of the algorithm used by Google to rank a website.


Backlinks are one of the main factors influencing the rise of PageRank. Backlinks are, as mentioned earlier, links to our website from other websites.

Thus the links received to our website are considered as a vote we receive. In other words, it’s like a website recommending our website. So this recommendation comes from websites with the highest level of expertise, authority, and trustworthiness, which can have a very high impact on improving the ranking of our website. Increasing the number of backlinks means that the ranking will improve, and the web traffic to our website will also increase.

We can identify several types of backlinks. Also, the quality of those backlinks and their impact on our website will vary depending on the backlink.

Link building refers to the creation or backing of these backlinks. There you can often identify backlinks using different strategies.


Adding pages to your website on Google or adding your web pages to Google can be called indexing, which can be found in the google search console after adding your website to the google search console. But to be indexed, Google needs to know about your website. It’s not just you creating a website.

Google says it uses some methods to search for new websites. The primary method of doing that research is crawling. The simple thing to do here is to follow the links on the websites. This is done using a computer program called Google Spider.

This crawling is done after adding your website to the google search console. Also, if you have received a backlink to your newly created website from an indexed website, they will come to your linked web page through that link and search and crawl your other web pages.

Crawlability is essential because no matter how well your search engine optimization, it will not work if Google does not see your web pages. Something invisible to Google cannot rank.

Reasons why Google crawler may not recognize your website.

Reasons why Google crawler may not recognize your website.

  • One of the main parties that facilitate crawlability is the internal links silo on the website, so many people do not think much about internal links due to ignorance. But if that happens, it will be a significant loss. Having a weak internal links silo significantly reduces crawlability.
  • If there are no-followed internal links, they will not go through and crawl. Take care of that.
  • If there are no-indexed pages, they will not crawl, so it will also be a problem if you have No-indexed pages. In WordPress, this can be done through the SEO plugin.
  • Through the text file called Robots.txt, we can also create permission or ban to crawl the website. You can easily use a WordPress plugin for this too.

So if you pay attention to these factors, you will be able to remove the barriers to crawl.

Page Loading Speed

What do you do if your web browser’s loading icon continues to rotate and takes longer to load when you visit a webpage? Most likely, you will go back, or you will close it. The same thing happens if your website takes too long to load because people don’t like to wait.

So for this reason, Page Speed ​​has become a critical factor nowadays. Google wants your web pages to load faster, and the user experience can be maximized if it loads faster. If there are distances in Page Speed, you will not stay in that position even if you are ranked on the front page. Because if people come to your website and come back immediately, it will do a horrible thing to the website.

You can use various tools to measure page speed and take care of shortcomings. You can use the page insights provided by Google itself. Or you can do this using a site like SEOTOOLZ. All you have to do is put in their website and fix the shortcomings after searching.

This is about the experience you give your users on your website-user experience optimization.

mobile-friendliness test

Nowadays, it is common for users to access a website from different devices but now is when mobile devices are gaining more and more prominence. Meanwhile, most of the searches for some topics already come from mobile devices. So if the mobile-friendliness of your website is at a minimum, it will become a significant factor in reducing your mobile web traffic. Also, if mobile-friendliness is in good condition, it will affect the top ranking.

You can also check your mobile-friendliness on Google by visiting the Mobile-Friendly Test webpage.

SSL Certificate (HTTPS)

A secure site means that the website’s user information is secure. Users’ safety is something that Google pays close attention to. Therefore, if you have an idea to create a website today, get the SSL certificate for the domain without thinking twice.

This can be done even though your hosting provider. Because most hosting providers nowadays offer free SSL. While not a groundbreaking contribution to the genre, Google Play impresses with its straightforward tough-guy style. Also, many online buyers consider SSL as a seal of trust on the website.

PageRank is the primary name of the algorithm used by Google to rank a website.

UX optimization

This is about the experience you give your users on your website-user experience optimization.

At the beginning of the last decade, ranking a website was limited to the keywords used several times on the website. But SEO is not something that can be done in today’s Google Updates. So you have to pay more attention to the user if you want to do SEO and build a successful website.

Time On-Site

The longer a visitor stays on the website. This is quickly done in web pages with content that matches the quality of user intent. Content varies depending on how a user engages. Use videos, images, and short

Writing content through paragraphs allows you to spend more time on web pages.

Pages Per Session

Making one visitor per web page use more web pages. For this, it is necessary to have written more articles on a specific topic. To do that, you need to have a good level of internal links.

Bounce Rate

We need to reduce the bounce rate, which is also a good signal about the user experience. It is vital to have as many articles as before, with an excellent internal links structure. A visitor does not leave immediately when we have created a website to satisfy their needs.

Local SEO

One of the main tasks here is to add details related to your business to Google My Business. The future of business will be Google My Business.

Local SEO is directly essential for those who do business. Searching for a keyword has the potential to turn your website visitor into a customer. Because a keyword like “near me” is more likely to show your business details and your website at the top when you search for something relevant to your business in the area where you do business.


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As we have talked about what SEO is, it is clear that although it is called SEO by a single name, it collects many parts. So if you want to be successful in SEO, you have to pay attention to almost all these parts because one part is not enough to be successful. So pay close attention to all the points mentioned above and continue to study SEO. Then you will be able to identify the issues that I did not talk about that need further attention.

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