Website articles are more important to SEO. Provide Google with the most relevant, reliable, and valuable results searchers need. That is their primary role. Therefore, more attention should be paid to that matter.
Google evaluates content quality based on many factors. That means expertise, authoritativeness, and trustworthiness. Google (E, A, T)
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By definition, you must have a very high level of knowledge about the content or the subject matter in which you wrote the article to write an article approved by Google. But the meaning here is not limited to that.
You need to know how to communicate your knowledge to relate because a lot of knowledge cannot be understood by the users in retaliation for what they have written. So you need to know what your audience is like. How do you get people to fit it in the right way?
How to write expert content?
For this, you need to have a good understanding of what your target audience is searching for. This is something that can be clearly understood through keyword research. Also, you have to get a good understanding of search intent and write content.
In understanding the search intent, we can identify four main types.
1) Informational intent
This means searching for something to know some information. A person searching for such a keyword can identify that they are searching for a specific question or what they want to know more about.
2) Navigational intent
Here you can find out who is using Google by searching the website in advance.
3) Preferential / Commercial Investigation
This category includes keywords used to search for a product, brand, or service to purchase something in the future. Perhaps these are two types of comparative research. Even things like product reviews, ratings are directly relevant to this.
4) Transactional intent
You can identify someone who is searching for something to make a purchase. That purchase could be something like a product, service, or subscription. People who search for something like this are looking for action like buying, so they already know what they are looking for, and the main goal may be to find a place to make that purchase.
So you can get a proper understanding of such issues through keyword research. If you do an excellent competitors analysis in keyword research, you can successfully write complete content.
Furthermore, using a language style that suits the target audience in the content and using things like images and videos relevant to the content makes it possible to write people-friendly content.
Build up your knowledge by answering the questions that arise in the content in an easy to understand within the content itself. Because sometimes people search only for specific questions, it is more successful in answering them as questions.
Many people reassemble content on the Internet and write content. Still, it’s hard to call it a successful method compared to original content that gathers its knowledge and experience.
Writing content with knowledge like an expert in a particular field is unique, but it is only the basics. When you become a website with a good knowledge base in the scope you are talking about, when other experts pay the same kind of attention to your website and when you or your website is transformed into a brand name among the people, you become not only an expert in your subject but also an authority. Appointed. This is one of the most important factors to rank in Google successfully.
Authoritativeness is the main factor influencing the growth of authority
Backlinks from relevant and authoritative websites to your website make it easier to develop authority on your website. Also, backlinks can always be considered a significant ranking factor, impacting the website’s ranking. There is a chance that the content of an Authority website will get more priority from Google.
Mentioning you in News & Authoritative websites due to Links being the main factor causes Google to pay attention.
One of the main factors that can be used to measure Authority is the Domain Authority introduced by Moz. I find it challenging to recommend Ahrefs Domain Rating.
The credibility of a website is a critical factor nowadays. Expertise and Authority directly affect the ranking boost of your website, as well as trustworthiness. Trustworthiness makes it easy to rank by turning all your shortcomings into a website with content that can be successfully ranked.
Especially for this, you have to work without any negative impact on your website. These problems are more likely to occur on a website where business-related things are happening because, in those cases, you have to make sure that the transaction is completed without damaging your brand name.
Potential for damage to trustworthiness
Bad customer reviews and many times google penalties can negatively affect the trustworthiness of the website. Even a damaging SEO attack can sometimes cause this damage.
Other factors that can affect the growth of trustworthiness
- It should be connecting the website owner clearly and easily.
- Mentioning the address of the website is a particular case for those who do business. It is necessary to mention the address of the office or store.
- If there is a website where transactions take place, refunds and returns policies should be mentioned. It can be used as a separate page as required.
- Nowadays, the most important thing is whether the domain name is secure. It can be identified as HTTPS or SSL Certificate. This can be easily obtained from a web hosting provider.
- If you are a website that sells products, it is important to mention safety advice regarding building trust.
- If you are doing a blog-type website to share your knowledge, it is necessary to include an author biography. In the meantime, linking to other people’s authority sites can be considered a good thing.
An accepted factor in measuring this is the trust flow provided by Majestic SEO.
If you share knowledge about a subject on your website, especially related to medical, health,h and financial, you have to make the website feel like your expertise, authority, and trustworthiness to Google.
No matter what subject you are talking about, Google’s mission is to minimize the potential harm to the user through the information and advice you provide. Therefore, Google puts more weight on the topics discussed above. Google’s goal is to make accurate, reliable information available to users to write content and maintain a website that cares more about the current (E.A.T).