A successful SEO-friendly website is a matter that varies based on each other’s goals. Nowadays, we often see many people creating websites to make money. Making any website that anyone builds a success is a difficult task, but we can minimize the shortcomings of the website being created. And then, we can have good hopes that the website will reach the intended goal at the beginning. To create a successful website, you need to pay more attention to the reasons why a website is successful and the reasons why a website fails.
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Possible causes of website failure
Focus on SEO after creating a website.
Many people focus on how to get traffic to their website after creating it, so it is often difficult to get a successful website to SEO. SEO is something that should be done from the very beginning of designing a website.
Create a website on an unknown subject.
Many people create websites for themselves or write the article on the website without understanding or experience. Because of this, a website is created by re-entering the facts on the internet in a slightly different form. Due to this, a website with original content will not be created. Also, many people try plagiarism. But it is not a method to prove that it is an original article written with one’s ideas and experiences.
Creating Websites That Have No Value and Quality
Many people nowadays try to create a website somehow but are not motivated to do anything with genuine quality and value to the website users. It’s impossible to even make money from a website that people do not visit. If people want to come to your website, you need to create a legitimate website for people to come and create a way to do so.
No focusing on the right things over time.
Most people these days think about making money but do not pay much attention to creating a website that is capable of making money. For example, in the early and middle stages of creating a website, many people try to create a Google AdSense account instead of generating traffic to the website. They often forget that having an AdSense account without traffic is useless and that AdSense is the only way to make money from a website. If you can make a website with good traffic, you can use a better and less risky ad network than AdSense.
Write an article that does not match the search intent.
Writing articles for a website is a critical factor in creating a website. Users need to understand the purpose of a keyword search and write an article. It is useless for anyone looking for information about planting an apple tree to have written a lot about the world’s apple trees. Most words tend to become article rank, but increasing the number of words does not happen. It does not happen just because you put in the relevant keywords too many times.
Competition Use more keywords.
Many website builders knowingly or unknowingly use high CPC or high competition keywords for their websites. This is also a big reason to build a website that sometimes fails. When trying to get SEO and traffic to a newly created website, it is best to use less competitive keywords in the early stages. Also, many people nowadays choose keywords to create a website based solely on the value of Keyword Difficulty (KD). There is also the competition to select keywords and select keywords that do not have a proper basis.
Lack of adequate knowledge about SEO.
In many cases, mistakes are made due to a lack of proper understanding of SEO. SEO knowledge becomes an essential factor if you want to get traffic from search engines like google. Many newcomers think putting an SEO plugin like Yoast, rank math, and making the necessary settings is a complete SEO. A plugin makes our work more accessible, but it doesn’t decide everything. Therefore, just installing an SEO plugin will not rank a website.
Things to consider when designing a successful website
One of the most critical factors in building a successful website is minimizing the potential for failure mentioned above. You also want them available to answer your questions when you are feeling uncertain about your suit. So here are some key points that may be considered essential to consider.
How to get visitors to the website?
Before creating a website, you need to plan how to attract people (visitors/traffic) to the website because if people do not come, you will not make money. A website cannot be done by prioritizing everything and everything that people think, know, and say about themselves and like they know something. Within all of this, you need to have a proper vision plan to build a successful website. Nowadays, you can see several main ways to attract people to a website, of which organic traffic has a special place in the search engine. This means that you get SEO by doing SEO for the traffic you get through this search engine.
In addition to getting traffic through social media, posting ads of various advertising companies like google adword, taboola, content ads. Gain traffic through various forums and videos as well as by getting ad spaces on various websites. Of these, we are going to talk about search engine optimization (SEO).
To get traffic from search engines, you need to do SEO regularly in everything you do on the website from beginning to end. To do this, you need to clearly understand SEO and use methods compatible with the website you plan to create. Because SEO has introduced many ranking factors, it may not be enough for you to quickly do just a few of them. The important thing is to do everything you can and should do to get your website up in the rankings. We will talk about this in more detail in the following sections.
How to make money?
As always, the creator of a website pays more attention to making money from the website, so you need to pay attention from the time you design a website. Focusing on how a website can be created and ultimately monetized by the website is not successful. There are several ways in which a website can make money, but the most important is primarily about being an ad publisher and doing affiliate marketing.
Affiliate Marketing is one of the main ways to talk about earning money from a website. This method is not yet the most popular in our country. But it is also the most successful and most popular method in the world because it is the most lucrative method. This means promoting a product or service through our website or making a purchase for someone who comes to the website. What is happening here is not a fraudulent promotion.
Those who find the merits of a product or service before purchasing it seeks to compare goods and services, those who find solutions to specific problems and issues are guided to buy what suits them best. This way, if someone purchases through your referral link, you will receive a relevant commission. This commission can be a percentage or a fixed value, depending on the monetary value. These can be called CPA (Cost-Per-Acquisition) or CPL (Cost-Per-Lead).
As an ad publisher, when we talk about making money from a website, we can talk about the google AdSense that many people in Sri Lanka do. In addition to AdSense, there are many ad publisher networks in the world. Media net, Taboola, Ezoic, Mediavine, AdThrive are just a few other ad publisher networks. This is where allowing advertising on your website comes into play. These can be referred to as the CPC (Cost-Per-Click) network or, in some cases, the CPM (Cost-Per-Thousand) (impressions) network.
Some of them can make more money from some websites than AdSense, and some cannot. However, you can use an ad publisher network that suits your needs and your website as well as your own. No matter which ad network is used, the company you wish to use must have created our website to meet the requirements of our website to obtain approval to use the relevant ad network on our website. So you need to pay attention to this if you have a plan to use ad networks.
For example, if you use an ad publisher network like AdSense, many relatively strict rules and regulations need to be considered. AdSense approval also focuses on the quality of the website’s content (articles/content) and what the content is about. Companies like Ezoic, Mediavine, AdThrive, etc., do not pay much attention to the traffic coming to the website when approving AdSense.
Before naming something like AdSense, it is essential to read and check several pages on Google’s AdSense Program Policies and Content Guidelines. This will help you to avoid backlash.
What makes your website?
If you are focusing on the revenue, you can earn from the website, what kind of audience is your website targeting? What kind of country matters. Targeting countries with low online purchases do not make sense in affiliate marketing. Also, when using ad publisher networks, it is not a mistake to pay attention to the CPC value with the target country. CPC rates are often lower in Asian and African countries than in the United States and Europe.
Also, here it is essential to start a website about something you know, or you have a careful study or something that you can do a good study because if you are building a website about something you do not know about, then most of the time you are rewriting the material on the internet in your language and applying it to the website. There is nothing new here. Also, there is often no good reason for the google search engine to pull back the current google results and put your articles in front. This makes it easier for you to succeed by talking about new things and your experience about something you already know.
So when choosing a topic to create a website (topic/niche), it is a good idea to have an expert with a good knowledge of the niche you will create the website for or that topic. Because then it will be easier for you to do something new that is not available on the internet anyway.
Also, choosing a less competitive topic among the things you know can make you a website will make it easier to get traffic quickly and build a successful website.
When choosing a topic when creating a website, you also need to consider the expertise, authoritativeness, and trustworthiness (E, A, T) of an update released by Google discussed in the first part of this article. This does not mean that a website that does not match the E-A-T level will not make it to the top of the Google rankings, but E-A-T is not something that can be ruled out today. Google’s E-A-T allows users to use websites with accurate quality information.
When we talk about E-A-T, we also have to talk about YMYL. This is also an update given by Google. YMYL stands for “Your Money or Your Life” This means that if you create a website that contains content that can affect the happiness, health, safety, or financial stability of your website users, it is easier to rank a new website. That is not a thing. Having a good E-A-T is also very important when ranking YMYL content because it makes it difficult for users to run a website as someone who is not responsible for such topics. For example, if a doctor gives the wrong medical advice, the effect of a website can go from the user’s life to the payment of compensation. Therefore, trusted websites that have built a good E-A-T have an excellent opportunity to become YMYL type content rank.
You can also identify topics in the following categories under YMYL.
- Groups of people
- Heath and safety
- Civics, law, and government
- News and current events
When it comes to starting a successful website, you have to pay close attention to all the issues discussed so far. You can also design a website by adding more information for your personal goals. But in general, the above tips will be enough for you to create a successful website. Different things we’ll talk about in the next section.